Flock.

Oftentimes, I am asked by the lost and desperate of the advertising world “Jamie, what can brands learn from pigeons?” to which I have, up until now answered “I am but a pigeon without a blog and therefore without a voice, so why the fuck are you asking me?”.

Well, I’ve got a blog now and so I am duty bound to answer the damn question. So what can brands learn from pigeons? A fuck load, I can tell you! Shit loads.

First up I’d like to take a look at some nonsense that has been spread by some daft fucker called Mark Earls. Right daft old bugger he is. Keeps going on about herds. Wellie wearing sheep freak if you ask me. No, no, no… brands can learn nothing from sheep. Herd my arse Mark!

Flocking Hell!

FLOCK is where it’s at. Take a good long hard look at us pigeons. When we see bargain food like stale bread, the odd chip or that nasty bird food you get down Trafalgar Square just look at what we’re like! Every fucking pigeon for it’s self! We flock to the cheap stuff and battle for it. It’s war! Now, if you think about it, it’s a little bit like this:

So one of the things brands can learn from pigeons is flock. So stop fucking about with herding. Daft wellie wearing bugger.